One partner. From regulatory approval to retail shelves.
We support Brazilian cosmetics brands in their expansion across Europe and the Middle East, through regulatory affairs, importation, distribution, commercial development and marketing management.
Brazilian Beauty Specialists
A practice built around the specifics of Brazilian brands expanding abroad.
15 International Markets
Active presence across Europe and the Middle East under a single operating standard.
Retail Development
Placement with prestige retailers, department stores and specialist channels.
Long-Term Partnership
Relationships measured in years. Direct, discreet, consistent.
Specialists in the international expansion of Brazilian cosmetics brands.
Beiral Brands is a company specialised in the international expansion of Brazilian cosmetics brands into Europe and the Middle East. We act as the strategic partner of each brand, taking on every stage required to build a solid operation — from regulatory affairs to commercial and marketing development in each market.
Founded in 2019 and headquartered in Portugal, the company operates as an extension of each brand's leadership — direct, discreet, and committed to results over the long term.
- Headquarters
- Portugal
- Founded
- 2019
- Sector
- Beauty & Cosmetics
- Scope
- Europe & Middle East
What we do for the brands we represent.
Six disciplines, delivered end-to-end. Each engagement is scoped to the brand, the category and the market.
- 01
Regulatory Affairs
End-to-end management of the regulatory requirements for cosmetics in Europe, including CPNP, PIF, ingredient assessment and importer legal responsibilities.
- 02
Import & Logistics
Customs clearance, warehousing and cross-border coordination across Europe and the Middle East.
- 03
Warehousing & Distribution
Warehousing of products at our own facilities and efficient distribution to the different markets and sales channels, ensuring availability, operational control and a high level of service.
- 04
Retail Development
Development of sales channels across the leading beauty chains, perfumeries, mass retailers and specialist retailers of each market.
- 05
Commercial Management
Forecasting, sell-in, sell-out, trade marketing and ongoing account management on behalf of the brand.
- 06
Marketing Management
We develop local marketing strategies to accelerate brand growth, including advertising, social media, influencers, e-commerce, SEO, Google Ads, Meta Ads, TikTok Ads, point-of-sale materials and omnichannel campaigns.
Why Brazilian brand owners choose to work with us.
Brazilian Beauty Specialists
A practice dedicated to the cultural, technical and commercial specifics of Brazilian beauty.
Regulatory Depth
The full regulatory function is handled in-house, from document preparation to the ongoing management of legal obligations and post-market surveillance.
Long-Term Partnership
We work with a small number of brands. The relationship is measured in years, not campaigns.
Market Access
Direct relationships with prestige retailers, distributors and category buyers across our operating territories.
How a partnership unfolds.
A structured path from first conversation to sustained commercial presence.
- Step 01
Discovery
We carry out a detailed study of the market, the competition, demand potential, brand positioning, cost structure and commercial viability in each target market.
- Step 02
Regulatory Affairs & Compliance
We review formulas, ingredients and labelling, prepare the full regulatory documentation and complete registrations with the relevant authorities to enable product commercialisation.
- Step 03
Market Entry Strategy
We define the priority countries, the most suitable sales channels and the commercial approach for a solid and sustainable entry into each market.
- Step 04
Importation, Warehousing & Brand Introduction
We handle the first importation of the brand, warehouse the products at our own facilities and monitor initial sales performance to validate the defined strategy.
- Step 05
Commercial Management
Once our commercial team is trained on the brand and its products, we begin developing the market through prospecting, brand presentation and building lasting relationships with B2B clients.
- Step 06
Marketing Management
We develop a bespoke marketing plan for each brand, with initiatives tailored to each market, including digital communication, advertising, influencers, social media, e-commerce, SEO, paid campaigns and point-of-sale materials.
Fifteen markets. Two regions. One operating standard.
Beiral Brands operates across Europe and the Middle East, with active representation in the territories below.
Europe
12 markets- 01Portugal
- 02Spain
- 03Italy
- 04France
- 05Belgium
- 06Switzerland
- 07Germany
- 08Ireland
- 09Lithuania
- 10Romania
- 11Poland
- 12Malta
Middle East
03 markets- 01Lebanon
- 02Syria
- 03Iraq
Brands we represent.
A selective portfolio. Additional partnerships are held under confidentiality.
Beiral Brands maintains a small, selective roster of represented houses. Enquiries regarding representation may be directed through the contact form below.
Official retail network.
Our represented brands are available through an international retail network with more than 1,000 points of sale across Europe and the Middle East, including some of the region's leading beauty retailers.
To discuss representation, please write to us.
Enquiries from brand owners, export directors and international teams are welcomed.
- Telephone
- +351 21 802 5182
- Office
- Portugal